Double-Take

My favorite music videos always exceed my understanding the first time through. In the same way Inception and The Sixth Sense made me watch the movie twice, so music videos like Sugar Water and This Too Shall Pass force me to watch it multiple times to fully understand and appreciate it. I feel like this sort of media belongs in an entirely new genre, but it wouldn't know what to call it: it isn't psychedelic, but the editing and thoroughly thought-through direction makes me do a double-take.

I always appreciate music videos of this 'genre' because it takes a music video has only 3 or 4 minutes to rearrange my brain, whereas a movie takes several hours. When I soak in a video like this, I find a balance between Leeper's "stepping into the media with wide-eyed wonder" and my simpler mentality I call "appreciation". The result: "Holy cow, this was amazing! What on Earth--how did they--gah, I just have to watch it again, don't I?" Then I watch it a second time, sometimes a third time because I'm a very slow person, and each occasion feels fresh. In complicated music videos and movies like this, I feel like they put two or three movies in one:

1) The first time I watched the piece
2) The second time; I sort of understand the piece
3) Appreciate this stuff in all of its intricacies

Rhett and Link makes some excellent videos, and some make me do a double take. Try this one on for size. Cheers!