Have any of you noticed all of the Star Wars commercials flooding the internet? And I'm not just talking about the trailers and fan theory videos! I'm talking about almost EVERY company slapping the name "Star Wars" on their product and shoving it in our faces!
Think about it: HG did a commercial, Verizon did a commercial, Build-a-Bear did a commercial for their Star Wars bears, Duracell did a commercial, even freakin' Covergirl has a new line of makeup dedicated to Star Wars! COVERGIRL! What is going on?!
The last Star Wars movie (Revenge of the Sith) came out 10 years ago. That wasn't as long as the hiatus between Return of the Jedi and the Phantom Menace! That took 16 years! I guess technology has improved so much in the past decade that the hype can really build over a movie. I don't know. The advertising is getting to me, too. I already bought a Build-a-Bear Stormtrooper!
Anyway, it seems to me, watching all of these commercials, that these companies are sort of riding the coattail of Star Wars' success. Not that I can blame them. It's a pretty clever idea for raising your profits. But it's starting to drive me crazy! Eventually we'll start getting elderly people commercials (like the ones that say "I've fallen and I can't get up") to reference Star Wars in some manner. Or even Geico! In fact, I'm surprised that Geico hasn't fallen into this flow yet...
"I find your lack of car insurance... disturbing."
I think this is preferable to seeing the minions on everything, although the hype for this particular movie did start unusually far in advance come to think of it.
ReplyDeleteThat is VERY true and I will not argue with that!
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