Random Thought on Commericals

This is a pretty random thought, but I was thinking about how much commercials have changed and become more and more interesting to say the least. The goal of a commercial is to obviously advertise something, but there are many different avenues people take. Some people take the boring, straight forward shoving information in your face, and some people take the route of making a memorable commercial that annoyingly sticks with you for a long time. I think it really is an art, commercial making, and its kind of interesting what people do to make you remember their company, or product, or anything like that. Some commercials are extremely annoying,  but you have a tune stuck in your head for weeks. For example, Kit Kat bars have that catchy song that when I hear it can get stuck in my head for awhile.

That song is very catchy and it is genius because when people sing it just messing around its basically free advertisement for Kit Kat. Its amazing how commercial producers make you make connections between their product and some kind of tune or word or something like that. Another example of something that is probably in the back of all our brains is this...

Reeeeeed Robin...

I guarantee just about everyone sang "Yuuuuummmm" in their heads. Isn't it interesting how advertisements can do that? Basically brain wash us if you will. I probably know too many tunes from commercials in their entirety, which just means commercial producers are doing a great job, and it really is an art.  Coca-Cola and Pepsi is a very interesting example of this art form. In a blind taste test, people actually prefer Pepsi to Coca-Cola, however, Coca-Cola remains the top selling soda, why? The answer is that Coca-Cola's advertising has brilliantly focused on making Coca-Cola associated with family, friends, and big fuzzy polar bears, so when people make that connection, they prefer Coke over Pepsi. The psychological aspect of the media is scary in a way, and pretty dang awesome at the same time.