Let's Talk About Vevo

VEVO is a multi company owned (Google, Sony, and Dubai entertainment) hub for music videos. They describe themselves as a Hulu for music videos. Here are some other notable descriptions. They are the largest partner of Youtube by 1.5 million subscribers, and even more impressive they lead in views in the last 30 days at 13.5 Billion, that is 8 billion more than the runner up. One of the largest contributes to the rise of the music industry since 1999. The replacement for MTV for the new online generation, and of course most cost efficient branch of the music industry.
A side note of VEVO is that they are 100% ad sustained. Through Youtube partnership(which is ad funded) and stream lining sponsored ads. they can be one of the largest music hubs in the world without selling a single piece of merchandise.
So what power does VEVO have? Well much like the music radio of decades ago(and a little now) and the MTV of the 90s, they drive the popular artists in the industry. Without VEVO many of the most famous artists wouldn't be as nearly publicized as they are, and future artists are going to need VEVO's backing to land anywhere in the scene.
On the topic of music videos, and VEVO being the largest company invested in music videos, this can be a blessing or a curse. VEVO being relatively new, especially in the industry itself, it;s rise has been staggeringly fast. My question is will they be a posative force on the artist freedoms of the artists, or will they manipulate the scene beyond the editing of explicit material?