When we were talking about music videos and how they have evolved I couldn't stop thinking about the music video for Best Song Ever by One Direction. How it is basically it's own mini movie. It has different characters and sets. The budget was high for this music video as most One Direction music videos are, but this one seemed to have so much heart put into it. The time that it probably took really paid off in the end.
Each of the boys played a character and they really put their all into it. And they genuinely seemed to enjoy the process of making a music video. It probably isn't the most amazing video of all time but it's the first video my mind jumps to when thinking about forward thinking music videos.
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